Sách market leader intermediate – unit 5: advertising – tiếng anh thương mại – học hay (phần 2)

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Market Leader Intermediate – Unit 5: Advertising – Skills

A. Listen to two different openings of a presentation. What is the same/different about them? Which do you prefer? Why?

Đáp án:

1. is more formal 

2. is more informal

B. How many sections is the content of the presentation organised into? Look at the Useful language box below and divide the phrases into two groups, F (formal) or I (informal). Compare your answers.

USEFUL LANGUAGE

NTRODUCING YOURSELF

On behalf of Alpha Advertising, I’d like to welcome you. My name’s Marc Hayward.

Hi, everyone, I’m Marc Hayward. Good to see you all.

INTRODUCING THE TOPIC

I’m going to tell you about the ideas we’ve come up with for the ad campaign.

This morning, I’d like to outline the campaign concept we’ve developed for you.

GIVING A PLAN OF YOUR TALK

I’ve divided my presentation into three parts. Firstly, I’ll give you the background. Secondly, I’ll discuss the media we plan to use. Finally, I’ll talk you through the storyboard.

My talk is in three parts. I’ll start with the background to the campaign, move on to the media we plan to use, and finish with the storyboard for the commercial.

INVITING QUESTIONS

If there’s anything you’re not clear about, feel free to stop me and ask any questions.

I’d be grateful if you could leave any questions to the end.

Đáp án:

Three sections

Formal

On behalf of Alpha Advertising, I’d like to welcome you. My name’s Marc Hayward.

This morning, I’d like to outline the campaign concept we’ve developed for you.

I’ve divided my presentation into three parts. Firstly, I’ll give you the background. Secondly, I’ll discuss the media we plan to use. Finally, I’ll talk you through the storyboard.

I’d be grateful if you could leave any questions to the end.

Informal

Hi, everyone, I’m Marc Hayward. Good to see you all.

I’m going to tell you about the ideas we’ve come up with for the ad campaign.

My talk is in three parts. I’ll start with the background to the campaign, move on to the media we plan to use, and finish with the storyboard for the commercial.

If there’s anything you’re not clear about, feel free to stop me and ask any questions.

D. An important part of structuring a presentation is letting the audience know what is going to happen next, or signalling. listen to an extract from later in the presentation in Exercise A and fill in the gaps.

1. … where this is very important. Just to give you a specific example: …………….the next slide, ………… the chart that the key age group is 18 to 25, but that this will become less, not more, important as the product matures in the market.

2. As I say, this is reflected across all the markets. Right………………. the target markets. ………… the final part, and the media we plan to use. We’ll start in …

3. This will be linked to a coordinated press campaign starting in June ……………., before we go to the storyboard: ………… are that firstly …

Đáp án:

1. if you look at; we can see from

2. that’s all I have to say about; Let’s now move on to I

3. So, to sum up, then; the key points again

E. What is the purpose of the missing expressions in each of the three extracts in Exercise D?

a) to introduce a conclusion

b) to change section/topic

c) to refer to visuals

Đáp án:

1. c

2. b

3. a